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Tips for Search Engine Listings - Page Rank
Google technology uses PageRank as its core to determine a pages value and where that page should be returned in the search results. PageRank is scored between 0-10. Ten is the best. The PageRank for google.com is 10

Two important components of PageRank are the number of links found on the web to your website and the popularity or quality of those links. Links from major websites are thought to be given more weight then other links. Assumptions are made based on those two factors concerning the content of your website.

From the google.com website "Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the pages content (and the content of the pages linking to it) to determine if it's a good match for your query."

To find out what your PageRank is download the Google.com toolbar for free. The PageRank will be dispalyed on the toolbar when you visit your website.

Give careful consideration to the design of your website and the structure and design of the links throughout your website. Text based links as compared to flash animations or images are more effective in obtaining a higher ranking in the search engines. When exchanging or creating links, exchange links with sites that contain relevant content and avoid link farms. It is believed that links to your website from websites that do not contain material relevant to your site will do nothing to improve your results in the search engine results page. The major premise is that content that is relevant and updated draws traffic. There is also reason to believe that google is keeping track of the changes you make to your website in an effort to maintain the integrity of there product.

When determining results and ranking Google can use the "longevity of the linkage data" and determine from that an adjustment to the rankings based on the changes, stability and age of the linkage data. Google will be "penalizing the ranking if the longevity indicates a short life for the linkage data and boosting the ranking if the longevity indicates a long life of the linkage data." It's better to be linked to a site that has frequent updates of content with consistent linkage that does not change frequently. Google says that they theorize that a page that is updated while the link remains the same is a good indicator of a "relevant and good" link.

You should avoid unethical means of obtaining the desired results. Just as you are included in the search engines you can be excluded for trying to cheat the services. Google maintains historical data on your website and the inbound and outbound links including any changes to the link and the anchor text included in the links.

Insure that your website is listed in resources such as yahoo.com and msn.com and exchange links with other websites. Exchanging links with other websites helps you maintain your visibility and improve the chances you will be found in the major search engines. This can be a time consuming process but it's necessary for successful marketing of your website - especially if your advertising resources are limited. Please remember to use text based links that are relevant to your content. The search engines do not read the text contained in an image.

This tool will let you know how many links to your website currently exist in a few different resources and you can compare that number to your competition.