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| Tips for Search Engine Listings - Meta Tags | ||||||||||||||||
| Search engines such as google.com visit your website once it has been published. Until links to your website are established you can request that their computers visit and index your website.
Google.com computers follow links on the web to arrive at your website and then review the content of your website to make decisions about whether or not your site should be indexed, how your site should be indexed and where in the results your site should be returned. One factor in this process is based on the information contained in the Meta Tags of your website. Meta Tags are located in the source code of every web page you publish and are located near the top of the page. Most editors and design programs will give you the option of editing those tags or the source code of your pages. Here is an example of basic Meta Tags inserted between the <head></head> tags. <head> <title>Website Hosting Products From highspeedhostingsolutions.com</title> <meta name="description" content="High speed hosting products with no setup fees from highspeedhostingsolutions.com"> <meta name="keywords" content="website hosting, hosting virtual, web hosting, high speed website hosting, apache virtual hosting, web hosting, web hosting company, frontpage website hosting, domain name registration, freebsd hosting, windows hosting"> </head>
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| The focus is on the keyword phrase 'website hosting" which is the primary product. When composing keywords we used keyword phrases instead of single keywords. Keyword phrases are much more specific and help improve our chances of being found. Also note that the first phrase in the title, description and keyword is the keyword phrase focused on.
The information contained in the <title> tag is disclosed at the top of the users browser when they access your website as well as in the bookmark file if they choose to bookmark your website. The first 130 or so characters of the content of the <description> tag is included in the google.com search results returned in addition to the <title> tag. |
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All three tags should describe your product and match the content of your page. You can have completely different tags on different pages. Commas separate keyword phrases and the quote marks are important as well. If you use images on your web page remember to use the ALT tag because images are skipped by the search engines. The ALT tag is read by the search engines and describes the image. The title tag is considered to be the most important of the meta tags followed by the description tag and then the keywords. The keyword tag has lost some relevance over the years but it's still important and should be included. Please pay careful attention to punctuation when composing your meta tags. Two additional Meta Tags should be included. The author tag is the name of your company and helps provide additional exposure for your company. <meta name="author" content="highspeedhostingsolutions.com" /> The robots tag lets the search engines know that they should index the entire page. <meta name="robots" content="index, follow" /> You can also view the Meta Tags for any website at anytime by selecting View, Source in your browser. |
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